Rural India constitutes more than 70 percent of the total population but it has been  waiting patiently and endlessly for development to knock at its door. The government has always promised but reneged. Simultaneously the urban commercial and service players have also ignored this vast majority due to its poor purchasing power. This scenario has led to the rural populace being denied and deprived of various latest developments, technologies and services in the field of education, health care, finance and agriculture.   This has been responsible for the creation of an underdeveloped society with a low standard of education, dismal health care services and inadequate buying power.  Deficiency of basic facilities and amenities has created a society ignorant of much needed services like English and computer education , access to information about various government services ,  health, internet connectivity and the potential of these services in the national and international market. The need of the hour is the provision of all these services at an affordable cost and at their doorsteps so that the constraints encountered in transportation to avail services and their ignorance which leads to them being fleeced and exploited by unscrupulous middlemen can be minimized.


Quiver Infoservices Ltd. has thus been established to meet  rural India's  unfulfilled basic needs through it's service bouquet comprising health care, education, finances and agriculture. QIL is endeavouring to give it's best effort to become the facilitator and service provider in these sectors in collaboration with various partners.

QIL has emerged from the parent company, Drishtee Development and Communication Limited, which is one of India’s leading private sector players in Information & Communication Technology for Development (ICTD) domain. QIL aims to become the leading service provider for different ICTD initiatives in rural India.

QIL has initiated the formation of an integral part of  new knowledge management and communications culture in Rural India and is committed to continue and maintain the core values of DDCL, such as understanding the needs and  rendering the required services at village level, having a disciplined and dedicated team to work towards fulfilling their requirements at a minimum cost, maintaining a synergy between the objectives and activities of the organization, and provision of services towards developing and educating the rural population and for meeting their urgent needs.

QIL has decided to involve itself in the empowerment and enterprise of local entrepreneurs at the rural level by offering a wide range of services at the village level. While multiple business models have been tried out ,  none have proven to be completely successful. All these prior initiatives are QIL 's guide and referral point to understand some of the basic thumb rules to succeed in its goal.


Quiver offers a wide range of services to meet the needs of the people in Rural India. Using technology as a source and optimally utilizing its effectiveness and reach, Quiver is on the path of developing new services along with the existing service verticals.




Quiver provides computer education and English Language proficiency courses to the rural community through it's parent , Drishtee's kiosks. Its computer education programme (CEEP) has shown positive results. Although there were many other players who were trying to establish themselves, Quiver never considered them as its competitors, as Quiver's objective is revenue generation for reapplication for development, but to bring ICT to the Rural India at a minimum cost. Currently there are more than 5300 students across Indian villages registered with CEEP The website http://www.ceepindia.com gives an estimate of the successful students who have already completed this course and those who are still waiting to join and avail this opportunity. The course duration is of 3 months to 1 year.


In association with Drishtee, through Drishtee Haat ( www.drishteehaat.com), which is an online store for rural artisans to showcase their products to those who appreciate the traditional and ethnic art of India, Quiver has extended its hand to introduce to the world the real artisans behind these arts. These artisans (mostly women) are from the lowest income starta of rural India. Drishtee has taken the initiative to bring into limelightt those artisans who miss their share of fame and appreciation from the world, which is taken away by intermediaries, leaving behind the artisans with a paltry sum of money.


Quiver along with its partner Drishtee Development and Comunication Limited. and its network centers is proposing to take a major lead in taking quality health services to the rural populace. It proposes to involve leading players in the health care domain and synergize their competency and bind it with the strength and credibility of ICT entrepreneur to reach a broad based section of the community.


Through the pilot study that was done to understand the current status on loan requirement in the village as-well-as to assess the potentiality of this market in the village, during Panchayat Adhayan in Saurath, Quiver decided to come up with a solution for the villagers, where they can take small loans from banks at a lower interest rate, and safeguard themselves from getting exploited by the local merchants and relatives, who charge interest rates as high as 30%. Quiver along with its partner Drishtee and service partner ICICI Bank has tied up to offer custom designed micro loans to the rural people, which will help them to improve their economic activities.


Quiver through its Rural BPO Project, intends to leverage ICT for BPO Services on a pilot basis, at a rural level, to learn and understand the potentiality, problems and business dynamics of BPO services with a view to generate employment opportunities for local educated youth simultaneously helping develop a sustainable business model that can be scalable and replicable in other parts of rural India.

A pilot study to test BPO services is being carried out in a small village named 'Saurath' in Madhubani district of Bihar state, situated in eastern India. It has a centralized BPO Center housing a minimum of 20 BPO business entrepreneurs who are being trained and will co-ordinate with the Central and Regional Quality Control & Marketing offices. These trained personnel will be provided employment generation opportunities through BPO. After gauging the success of the pilot, this will be replicated across five kiosks and later on the whole concept will be replicated across all Drishtee kiosks and rolled out as one of the services.


Quiver has so far been targeting the farming community more for other services and less for Agriculture offerings. In the recent past with the increase in the number of parent company Drishtee's Kiosks across India, there are reasons for excitement to utilize the spread for variety of activities which are related to the field of agriculture. Agri-queries are already being solved through various tie ups. Recently a 3 months pilot project was conducted in partnership with Chambal Fertilizers Chemicals Ltd. between May to June 06, in Fatehabad and Bareilly districts of Uttar Pradesh. Quiver with ready plans to extend its service line by selling much needed products like fertilizers through their centers is also in the process of adding seeds and cattle feed to this list along with crop procurement process.

QIL foresees an expanded kiosk network, with increasing incomes of the local entrepreneurs where this self-sustaining cycle contributes to the nation's infrastructure serving the needs of rural India.