Indian agriculture is undergoing a rapid change particularly since mid-sixties with the on-set of 'Green Revolution'. Consequently we have also witnessed a 'white Revolution' marking a tremendous increase in milk production and marketing, Our horticulture, which includes fruit production, floriculture and vegetable production is also progressing tremendously .

It is quite evident from the changes accruing that traditional agriculture which was a 'way of life' for our farmers is now becoming a 'business proposition'. In the traditional farming there was no obvious change in the cropping pattern, cultivation practices etc. These were based on the experiences transferred from father to the son down the ages. However, with the developments taking place due to five-year plans and technologies developments in agriculture, traditional farming is changing into modern farming. Traditional farming is slowly becoming obsolete and uneconomic. Traditional farming was more or less self-sufficient till recently. Now, farming is becoming market oriented. The needs of the farmers are increasing. He has to purchase many things such as high yielding seeds, fertilizers, pesticides, machinery etc. from the market. As a result, his investment and financial needs are increasing. Naturally, he has to maximize his crop production to register income to meet the costs and also to make some profit. These, i.e, the costs, returns, markets, profits of the enterprise collectively become important.

With increasing population, rapid urbanization and growing export markets, the demand for farm products is increasing and is likely to increase in the near future. However, competition will also increase. The consideration of economic aspects in the production process thus becomes significant.

Farmer has several enterprises (such as crops, dairy, and poultry) on the farm. He has to consider the economics of each enterprise separately & also of the farm in its entirety. It helps in decision making and proper planning of the farm. Now every activity on the farm has to be viewed from the perspective of economics.

Along with the adoption of new technology in farming, the problems faced by the farmer's fare also increasing. There are problems of soil and water management, choice of crops, technical know-how, pests and diseases, natural hazards, marketing, finance, surplus production, price fluctuations and so on. In finding the solutions for these problems, economic criteria are to be applied.

Problems faced by farmers:

1. Lack of education and awareness about opportunities.
2. Lack of Market Knowledge and Marketing skills.
3. Lack of professionalism and small land holding.
4. Absence of innovative financing for agriculture.
5. Agriculture has become un-viable due to over supply because new hybrids are giving excellent yield but due to over supply, the price realization is very low.
6. Cost of transport to market, electricity for water pump, cost of fertilizers, cost of living is going up several times but the selling price of agriculture produce is stagnating due to over supply and record productions.
7. Lack of reliable Agriculture publication and media to provide latest and reliable localized data.

India is a vast country with varied climate, soils, and ecological conditions. In addition to this, individual farmer is having his own set up of resources and socio-economic situation. In solving the problems of individual farmers all these situational factors are to be taken into account.

An important ray of hope in this complex changing scenario of agriculture is that a new generation of farmers who are more educated, young and energetic should take up this enterprise. In addition, many non-farming community entrepreneurs should also be enticed towards agriculture.

Quiver's focus is towards ameliorating the condition of the farmers through their agricultural knowledge enhancement, helping in crop trade and in making quality input like fertilizers, seeds; cattle feed available through its parent company Drishtee’s kiosks.

• Agriqueries: Quiver is providing answers to Agri-queries posted by farmers through Aqua& Hello Uttam.
• Quiver has tied up with CFCL (Chambal Fertilizers & Chemicals Ltd.) for sale of its product through Drishtee's kiosks.
• Fortune Seeds is also a partner for sale of seeds in Orissa.
• Currently, preparations are in final stages to initiate crop procurement through Drishtee's kiosks and the subsequent sale through Cargill.
• Agri Insurance: Quiver's is preparing to associate with Agricultural Insurance Company of India (AICI), a Government of India enterprise and the consultations are in advanced stages. Quiver would be offered to be referral agent to sell crop insurance product of AICI.
• To introduce more Agri-services, Quiver is consulting various other prospective partners and the same will be rolled out in due course of time.