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India, an established BPO hub for national and international players, has been expanding and continuously increasing employment opportunities in the country. As a result the number of educated/computer literates are growing in urban parts of the country, persuading the rural-youth to gain computer education and opt for the city BPO jobs. Identifying the existing opportunity several companies are coming up and providing opportunities to render ICT knowledge for creating BPO jobs that will provide employment to the rural youth. This in turn will also improve/impact the socio-economic factors at rural level and contribute towards sustained development.

Quiver Infoservices Ltd. along with Drishtee Development and Communication Limited. stands apart from this race. Although they aim for providing employment to the rural youth through BPO services at the village level, they intend to leverage ICT for BPO Services to stop rural to urban migration and improve the socio-economic condition of the people. For this the duo has worked-out plans to spot potentiality, problems and business dynamics on outsourcing services. This will be done through their Rural BPO Pilot Project, with a view to generate employment for local educated youth as-well-as to help develop a sustainable business model that can be scalable and replicable in other parts of rural India. The pilot study will be carried out in a small village named 'SAURATH' in Madhubani district of Bihar state, situated in eastern India.

The purpose of this pilot project that is being carried out in a small village named 'SAURATH' in Madhubani district of Bihar is to understand and learn the potentiality, problems and business dynamics on BPO services through piloting. It has a vision to generate employment for local educated youths as-well-as to help develop a sustainable business model that can be scalable and replicable in other parts of rural India.

To achieve the desired objective, the above needs a project based approach comprising of survey activity, capacity-building activity, BPO training centre & BPO Center setup and pilot-testing activity, with prime focus on piloting and understanding to develop the desired business model for the rural BPO services.

A pilot study to test BPO services is being carried out in a small village named 'Saurath' in Madhubani district of Bihar state, situated in eastern India. After the Micro Level Analytical Survey conducted including Benchmark Survey before the launch of this Service, community sensitization activities were performed during the survey. The collected data was analyzed and reports were compiled leading to the commencement of training at the Pilot Project BPO center located at Madhubani. It has a centralized BPO Center housing a minimum of 20 BPO business entrepreneurs who are being trained and will co-ordinate with the Central and Regional Quality Control & Marketing offices. These trained personnel will be provided employment generation opportunities through BPO. After gauging the success of the pilot, this will be replicated across five kiosks and later on the whole concept will be replicated across all Drishtee kiosks and rolled out as one of the services.

Inputs to 'analysis' for developing the 'sustainable business model' (including revenue sharing for stake-holders) will come from the outputs of each sub-processes (Survey, Sensitizing and Piloting) and taking into consideration the cost factors, productivity factors, technology and marketing factors, and the constraints and risk factors. The stake-holders will be the Service Provider, Technology Provider/Supporter and Kiosk Entrepreneur.

The above project with its benchmark/baseline survey, impact survey, and critical analysis of the data collected from surveys and BPO piloting in the identified rural location will also highlight the following socioeconomic implications:

  • Demand and supply: the expected level of demand for the services; marketing requirements; users' willingness or ability to pay; alternative sources of supply; price and quality competitiveness; input and credit availability; pricing policies.
  • Profitability or Sustainability: the financial viability for entrepreneurs and stake-holders, cost-effectiveness compared to alternatives.
  • Socio-Economic impact: the impact on targeted groups or quality of life; distribution of benefits between income classes and genders; degree and nature of local participation; effect on culture and values; long-term sustainability; the costs and benefits to society, etc.

The traditional efforts of improving the situation of villagers in India have mostly focused on providing these teeming millions with their basic requirements like food & clothing, but have been proven unsustainable most of the time. Quiver believes in identifying the scope and introducing the latest technologies with a cost-effective approach for improving the socio-economic condition of the villagers. It deems the dual need for providing access to information and services at the village level while generating viable employment opportunities.

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